The last time you searched online for a restaurant or other service, you probably came across sites like Yelp or a Google buy negative Yelp reviews Place Page with information about the establishment. As you clicked through several different businesses, if you are like most people, you probably were more likely to try the business that had positive reviews posted.
In research conducted by kudzu.com, 86% of consumers read reviews online before buying a product or visiting a business. Even more staggering is the fact that 90% of the people who read the reviews believe and trust the reviews. So, as you have gathered by now, having reviews posted by your customers will be very helpful to you!
How do you go about getting a glowing review from a happy client? Well, the best way is to ASK! Some people have told me that they are not comfortable with asking a customer to post a review, and they are also not sure how to bring up the subject with their customers.
Depending on what your business is, there are a few different ways you can discuss the idea of an online review with your customers. The first way is at the time of the transaction. If you are in a brick and mortar store, for example, if they’ve had a very good experience and smooth transaction that they are thanking you for, this is a good time to thank them and say that they can let others know about your store by posting a review on Yelp. Another way you can do this in a face-to-face transaction is by including a suggestion to review you on Yelp on your business card, and then be sure to hand them the card as they are leaving.
Another way you can ask for reviews from your customers is to call them directly after interacting with your business, and within two days is a good time frame, and ask them how everything went. When they tell you how happy they were with your service or product, you can let them know how much a review on Google or Yelp will help you attract new customers.
You can also invite your customers to post an online review by mentioning it on your blog or in your newsletters that you send on a regular basis. If you are not comfortable in a conversation, then this might be the way for you to ask for a review. To put it simply, if you have the gift of gab, then have a conversation with your clients, and if you do not, then writing to them will work, too!
One thing I would avoid is paying people to post a review or offering them something in return for submitting a review. This is considered bad practice on the sites that post the reviews. Plus, you want to be genuine and have only truly happy and satisfied customers post reviews for you, not people that you have had to “bribe” to put a review up for you.